Recruitment Marketing Platform

Recruitment marketing platforms help internal recruitment teams attract and hire the right candidates

Many features of recruitment marketing platforms are similar to what you’d find in traditional inbound marketing platforms like HubSpot, that are used to attract customers to businesses.

Recruitment marketing platforms typically include tools to:

• Run programmatic recruitment advertising campaigns across social media and other digital channels.
• Post jobs to multiple job boards, automatically.
• Manage your careers website content, job descriptions, and application forms.
• Provide in-depth source reporting to help you understand which channels deliver your best candidates.
• Help you manage candidates in a candidate CRM.
• Manage your talent pool.
• Manage the recruitment and onboarding process, or integrate with third party applicant tracking systems that do.

Recruitment marketing platforms help recruitment teams to:

• Build brand awareness
• Attract quality applicants
• Personalize the candidate experience
• Build candidate pools
• Keep candidates engaged
• Use data to improve sourcing over time

Through a deep integration with your applicant tracking system, the best recruitment marketing platforms help you run programmatic recruitment campaigns that get smarter over time.

No. Pinpoint’s recruitment marketing software is one part of our overall applicant tracking software so it can’t be used stand-alone or with your existing ATS.

We do integrate with a huge number of HR Information and Payroll systems though – so if you’re considering investing in a new applicant tracking system with a built in recruitment marketing platform we’re likely to be able to easily integrate with the rest of your HR tech stack.

Recruitment marketing platforms can be stand-alone or an integral part of your applicant tracking system. We usually describe Pinpoint as “talent acquisition software” because we cover the whole recruitment lifecycle – both sourcing (recruitment marketing) and selection (what you’d expect from a traditional applicant tracking system).

The benefit of this is, over time, our recruitment marketing automation tools get smarter – understanding more about the candidates you like the most and helping you attract more like them. Without understanding how far through the recruitment process your candidates get and how you rank them, that wouldn’t be possible.